Tag: web copy
Word of the Week – Effective
Effective If something is effective it does what it’s supposed to. Here’s what the Merriam-Webster dictionary says. No-one wants to waste their time or money on something that isn’t effective. Remember the advert for wallpaper paste from the ‘70s? If not, or you’re a little too young, check it out the link at the bottom […]
Word of the Week – Vibrant
Vibrant Think about colour for a moment. There are three primary colours, plus black (the absorption of colour) and white (a mix of all primary colours). Think of all the shades and hues we can get from that. A brilliant kaleidoscope of shades from dazzling neon lights to shimmering fabrics. All of them vibrant. What […]
Word of the Week- Save
Save Save 30%! Today only! Save £10 when you buy the whole set! How often have you bought something to get a bargain? Now, whether it was a bargain is a totally different subject. But the promise that comes with the word “save” is powerful. Tried, tested, and still going strong. You might think if […]
Word of the Week – Embarrassed
Country Fact File – China
China. Full Name: People’s Republic of China Capital City: Beijing Major Cities: Shanghai, Guangzhou, Nanjing, Chongqing, Tianjin Language: The official language is Mandarin, but there are several other linguistical groups. Population: 1.386 billion Climate: China is huge so there is a lot of variation. From arid continental in the north to tropical monsoon in the […]
Country Fact File – Brazil
Brazil Let’s learn a little bit about Brazil. Capital City: Brasília Major Cities: Rio de Janeiro, São Paulo, Salvador Language: Portuguese and 150 languages and dialects are spoken by the Indigenous people. Population: 209.3 million – 2017 Climate: Tropical in the north and more temperate in the south. Best time to visit: January to March […]
Word of the Week – Magic
Magic/Magically Magic! The mystery, the beauty, the unlimited delight. . . ultimate power . . . Do you want to be beautiful? Healthy? Wealthy? Wise? Do you want life to be relaxing, joyful, exciting or overflowing with domestic contentment? Someone, somewhere, has the magical formula to give you whatever you want. That’s the magic of this […]
Word of the Week – Confidential
Confidential You hear Danny DeVito’s voice, against a backdrop of wholesome images of 1950’s American. . . He’s pulling you in with a voice rich in sordid delight… “Remember dear readers, you heard it here first. Off the record … on the QT … and very … Hush-Hush.” LA Confidential. It’s a great film. Corruption, […]
Word of the Week – Controversial
Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]