Presidential Advice

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When you come to the end of your rope, tie a knot and hang on.  – Franklin D. Roosevelt   Presidential advice for when you hit those times when you’re just hanging on. This photo shot at beautiful Bournemouth, England. A storm is starting to gather. You can see the formation of an incredible cumulonimbus […]

Word of the Week – Controversial

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Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]

Word of the Week – Secret

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  Secret The power of secrets is intense.   “Listen . . . Do you want to know a secret? Do you promise not to tell? Closer . . . Let me whisper in your ear . . .” Ahh, the immortal lyrics of Billy J Kramer. . . He knew the truth.   Secrets […]

Word of the Week Wednesday – Curiosity

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Curiosity Our first clutch of words is all focussed all around that most basic human instinct – pure nosiness! As so we are told, it all began with Eve. Blamed for the fall of mankind, Eve was tempted to eat an apple. But did you know the apple was from the Tree of Knowledge? What […]

Introducing A Powerful Method of Drawing In Your Clients. . .

Posted Posted in Blog post, Content Writing, Copywriting, direct sales, English, information, languages, persuasion, Self-Help Writing, Services, teaching, training, Travel Writing, website content, wordoftheweekwednesday, words

I’m Introducing a Word of the Week Wednesday Section to My Blog. Words are Power. Content Writing is alchemy. . . Or So I Like to Think. Words, after all, are the best way to draw in your new clients and keep existing ones. These may or may not be the sort of words you’re […]