Word of the Week- Amazing

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Amazing Look at any list of must-have words for your copywriting or digital content marketing, and “amazing” is always there. Let’s take a look at this popular marketing word. Firstly, what does amazing really mean? Although there is some debate, the consensus is that it comes from the Old English verb amasian which meant to […]

Word of the Week – Comfort

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Comfort/Comfortable   Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]

Word of the Week- Empower

Posted Posted in boost sales, brand, branding, Content Writing, Copywriting, customer service, direct sales, keywords, marketing, psychology, sales letters, teaching, training, wordoftheweekwednesday, words

Empower You should always use copywriting to empower your customers where you can. We are going to look at the importance of empowering your customers and how that affects customer retention. The importance of your customers feeling good about what they have bought cannot be over-estimated. Remember, no matter whether you are selling a physical […]

Word of the Week – Introduce

Posted Posted in Blog post, buy now, China, Chinese, Chinese food, CMarianne Ltd, cmarianne.com, contact me, Content Writing, Copywriting, email, English, food, fun, information, lead generation, marketing, mentor, niche, persuasion, psychology, restaurant, sales letters, Self-Help Writing, self-improvement, Services, social media, teaching, training, Travel Writing, website, website content, wordoftheweekwednesday, words

Introduce Merriam-Webster defines “introduce” as “to bring (someone, such as an actor or singer) before the public for the first time.” It’s exciting to be introduced to something. I remember being introduced to Chinese food. I was 12. Raised on traditional British meat and two veg fare, I knew I was going to get something […]

Word of the Week- Unique

Posted Posted in boost sales, Copywriting, direct sales, information, keywords, teaching, USP, website content, words

Unique Do you want to be unique? Wouldn’t it be nice if everyone recognised your special inner glow? Being run-of-the-mill and mainstream is boring, unattractive, uninteresting. Or so we think. Most people try to show their little differences, whether it’s with a haircut, style of clothing or the music they listen to. “Uniqueness” is linked […]

Word of the Week- Conceal

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Conceal   Why do we conceal things? Why do we keep them to ourselves? I’m sure there are as many reasons as there are people. We’ll only look at a few. We conceal because we want something all to ourselves. We’ve touched on the idea of in-group/out-group psychology before.  Where one group keeps useful and […]

Word of the Week- News

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News We love news! Having a baby? Having a haircut? Take a snap of your dinner and put it on Twitter. . . Sitting on a beach, Mai Tai in hand? Instagram it, please! Good, bad, big, old! We don’t mind. Gossip or slander with your cosy chat? It’s our old friend, curiosity, at work again […]

Word of the Week – Effective

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Effective If something is effective it does what it’s supposed to. Here’s what the Merriam-Webster dictionary says. No-one wants to waste their time or money on something that isn’t effective. Remember the advert for wallpaper paste from the ‘70s? If not, or you’re a little too young, check it out the link at the bottom […]

Word of the Week- Discover

Posted Posted in Blog post, boost sales, contact me, Content Writing, Copywriting, copywriting mentor, generate leads, keywords, psychology, SEO, Services, words

Discover   DNA Gravity Bacteria Electricity Penicillin What do these words all have in common? They are all great discoveries that have changed the course of mankind. They lead us on to bigger and better things in- Technology Health Well-Being Think of where we’d be if we didn’t have a handle on gravity yet. What […]