Choose Your Tone: Infographic My Classic Copywriting Series examines the most powerful and influential direct sales letters all copywriters should be aware of. Click here to read the first article that compares the classics Fly Fisherman with American Express. A full analysis of these letters takes up a whole chapter […]
Public confidence in the travel industry is increasing as the world opens up. Stand out with sensitive and appropriate sales messaging. As it becomes safer to start offering your services again, you need to stand out from the crowd, but with sensitivity and following the guidelines of your country. Find out what the WHO is […]
The Kingdom of Spain Capital City: Madrid Major Cities: Barcelona Valencia Seville Bilbao Málaga Language: There are five languages: Spanish (Castilian), Galician, Basque, Catalan and Occitan Population: 46.75 million Climate: Spain has three main climates: Mediterranean, semi-arid and oceanic Top Destinations: If you want to experience the passion and dynamism of Flamenco, you’re spoilt for […]
The Russian Federation Capital City: Moscow Major Cities: Saint Petersburg Novosibirsk Yekaterinburg Nizhny Novgorod Samara Omsk Kazan Language: Russian There are 35 other languages spoken in various regions Population: 145.93 million Climate: Russia is a cast country and has several climates. In general, northern Russia has a subarctic climate. Central Russia has a humid continental […]
Shame Shame. This word works on righteous outrage and curiosity. How often have you read about a celebrity shame weekend drugs and drink-fuelled binge? Or a politician’s shameful double standards- voting to cut the budget to help people buy their first homes while using taxpayer’s money to buy another villa in France? Result? Indignation. It’s […]
The best copywriting projects are the ones where three elements are deeply entwined. The business, the offering and the potential buyer are a match. Learn more about how CMarianne Ltd content and copywriting services can help your business. Contact me for a free, no-obligation chat about my writing services.
Comfort/Comfortable Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]
Introduce Merriam-Webster defines “introduce” as “to bring (someone, such as an actor or singer) before the public for the first time.” It’s exciting to be introduced to something. I remember being introduced to Chinese food. I was 12. Raised on traditional British meat and two veg fare, I knew I was going to get something […]