Word of the Week – Instant

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Instant What do we want? [Fill in the blank!] When do we want it? NOW! In a culture of instant gratification, instant messages, instant films or TV series, it’s hard for us to wait. “Instant” or “instantly” taps into this desire to have things now. Your customers might learn a meditation secret as soon as […]

Country Fact File – Brazil

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Brazil Let’s learn a little bit about Brazil. Capital City: Brasília Major Cities: Rio de Janeiro, São Paulo, Salvador Language: Portuguese and 150 languages and dialects are spoken by the Indigenous people. Population: 209.3 million – 2017 Climate: Tropical in the north and more temperate in the south. Best time to visit: January to March […]

Word of the Week – Magic

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Magic/Magically Magic! The mystery, the beauty, the unlimited delight. . . ultimate power . . . Do you want to be beautiful? Healthy? Wealthy? Wise? Do you want life to be relaxing, joyful, exciting or overflowing with domestic contentment? Someone, somewhere, has the magical formula to give you whatever you want. That’s the magic of this […]

Country Fact File – Australia

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Country Fact File – Australia   Capital City: Canberra Major Cities: Sydney, Brisbane, Melbourne, Perth, Adelaide Language: English, Australian Aboriginal languages, Tasmanian languages, and Torres Strait Island languages Population: 24.6 million Climate:  Northern Australia has a tropical climate. It’s hot and humid in the summer and warm and dry in the winter. Southern Australia is […]

Word of the Week – Confidential

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Confidential You hear Danny DeVito’s voice, against a backdrop of wholesome images of 1950’s American. . . He’s pulling you in with a voice rich in sordid delight… “Remember dear readers, you heard it here first. Off the record … on the QT … and very … Hush-Hush.” LA Confidential. It’s a great film. Corruption, […]

4 Reasons Why You Should Have a Blog

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  Blogging isn’t just for lifestyle gurus and foodies. Here are four of the main reasons why you need to have an informative, customer-driven blog with (at least) weekly updates. *Share your passion for your business. You get to say what’s important to you. Bring attention to what’s going on in your industry. If you […]

Word of the Week – Controversial

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Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]

Word of the Week – Secret

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  Secret The power of secrets is intense.   “Listen . . . Do you want to know a secret? Do you promise not to tell? Closer . . . Let me whisper in your ear . . .” Ahh, the immortal lyrics of Billy J Kramer. . . He knew the truth.   Secrets […]

Word of the Week Wednesday – Curiosity

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Curiosity Our first clutch of words is all focussed all around that most basic human instinct – pure nosiness! As so we are told, it all began with Eve. Blamed for the fall of mankind, Eve was tempted to eat an apple. But did you know the apple was from the Tree of Knowledge? What […]

Why You Need to Understand the Importance of Social Media.

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  How do you feel about social media marketing? Social networks are still one of the fastest growing industries in the world. It does seem to be slowing down. But, it’s still expected to grow by 25% over the next five years. So, having a strong social media presence is vital. Social media takes time […]