Word of the Week- News

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News We love news! Having a baby? Having a haircut? Take a snap of your dinner and put it on Twitter. . . Sitting on a beach, Mai Tai in hand? Instagram it, please! Good, bad, big, old! We don’t mind. Gossip or slander with your cosy chat? It’s our old friend, curiosity, at work again […]

Nobody Reads Ads

Posted Posted in advertising, Copywriting, marketing, psychology, quote, sales

“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Howard Gossage   Learn more about how my content and copywriting services can help boost your business. Contact me for a free, no-obligation chat about my writing services. If you’ve like to see what well-written copywriting can do for your business, take […]

Word of the Week – Effective

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Effective If something is effective it does what it’s supposed to. Here’s what the Merriam-Webster dictionary says. No-one wants to waste their time or money on something that isn’t effective. Remember the advert for wallpaper paste from the ‘70s? If not, or you’re a little too young, check it out the link at the bottom […]

Word of the Week – Vibrant

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Vibrant Think about colour for a moment. There are three primary colours, plus black (the absorption of colour) and white (a mix of all primary colours). Think of all the shades and hues we can get from that. A brilliant kaleidoscope of shades from dazzling neon lights to shimmering fabrics. All of them vibrant. What […]

Country Fact File – Denmark

Posted Posted in Content Writing, Copenhagen, Copywriting, country, Denmark, Europe, fun, holiday, information, LEGO, Little Mermaid, marketing, Museum, news, Services, social media, Statue, Tivoli, tourist, travel, Uncategorized, website, website content

Denmark Capital City: Copenhagen Major Cities: Aarhus, Odense, Aalborg, Frederiksberg. Language: Danish Population: 5.77 million (2017) Climate: A temperate climate. Mild winters and cool summers Top Destinations: The delightful yet poignant Little Mermaid statue in Copenhagen. Stroll through the iconic Tivoli Gardens in Copenhagen. If you are interested in ships and shipping, the Maritime Museum of […]

Word of the Week – Embarrassed

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Embarrassed Have you ever had one of those dreams? You suddenly realise you’re naked in a public place, or you’re about to make a speech, and you haven’t prepared. Maybe they’ve happened in real life, too . . . well,  we won’t go into that. . !   Embarrassment is a horrible emotion to feel. […]

Country Fact File – China

Posted Posted in China, contact me, Content Writing, Copywriting, country, fun, great wall, holiday, languages, Li River, marketing, news, rail, resort, Services, social media, terracotta army, tourist, travel, Travel Writing

China. Full Name: People’s Republic of China Capital City: Beijing Major Cities: Shanghai, Guangzhou, Nanjing, Chongqing, Tianjin Language: The official language is Mandarin, but there are several other linguistical groups. Population: 1.386 billion Climate: China is huge so there is a lot of variation. From arid continental in the north to tropical monsoon in the […]