Word of the Week – Controversial

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Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]

Sales Letters Sell. Simple.

Posted Posted in Article, B2B, B2C, Blog post, buy now, Content Writing, Copywriting, direct sales, sales letters, Self-Help Writing, Travel Writing, website content

If you are selling any goods or services, you can just hope that letting people know your product exists will do the trick, but most likely, you will need to try and do some more direct selling A sales letter is one way of letting existing and potential customer know about your product or service […]

Your Website Copy

Posted Posted in blog, Blog post, buy now, contact me, Content Writing, Copywriting, home page, Services, website content

Every word on your website should be in harmony. You know what your business represents and how you want your customers and potential clients to see you. What is your tone? Fun, informative, serious, friendly? It’s not good having a different “voice” for everything you write. Your customers won’t know how to take you! You […]