Country Fact File – Australia

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Country Fact File – Australia   Capital City: Canberra Major Cities: Sydney, Brisbane, Melbourne, Perth, Adelaide Language: English, Australian Aboriginal languages, Tasmanian languages, and Torres Strait Island languages Population: 24.6 million Climate:  Northern Australia has a tropical climate. It’s hot and humid in the summer and warm and dry in the winter. Southern Australia is […]

Word of the Week – Confidential

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Confidential You hear Danny DeVito’s voice, against a backdrop of wholesome images of 1950’s American. . . He’s pulling you in with a voice rich in sordid delight… “Remember dear readers, you heard it here first. Off the record … on the QT … and very … Hush-Hush.” LA Confidential. It’s a great film. Corruption, […]

Word of the Week – Controversial

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Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]

Word of the Week – Secret

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  Secret The power of secrets is intense.   “Listen . . . Do you want to know a secret? Do you promise not to tell? Closer . . . Let me whisper in your ear . . .” Ahh, the immortal lyrics of Billy J Kramer. . . He knew the truth.   Secrets […]

Word of the Week Wednesday – Curiosity

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Curiosity Our first clutch of words is all focussed all around that most basic human instinct – pure nosiness! As so we are told, it all began with Eve. Blamed for the fall of mankind, Eve was tempted to eat an apple. But did you know the apple was from the Tree of Knowledge? What […]