Word of the Week – Confidential

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Confidential You hear Danny DeVito’s voice, against a backdrop of wholesome images of 1950’s American. . . He’s pulling you in with a voice rich in sordid delight… “Remember dear readers, you heard it here first. Off the record … on the QT … and very … Hush-Hush.” LA Confidential. It’s a great film. Corruption, […]

Word of the Week – Controversial

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Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]

Word of the Week – Secret

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  Secret The power of secrets is intense.   “Listen . . . Do you want to know a secret? Do you promise not to tell? Closer . . . Let me whisper in your ear . . .” Ahh, the immortal lyrics of Billy J Kramer. . . He knew the truth.   Secrets […]

Word of the Week Wednesday – Curiosity

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Curiosity Our first clutch of words is all focussed all around that most basic human instinct – pure nosiness! As so we are told, it all began with Eve. Blamed for the fall of mankind, Eve was tempted to eat an apple. But did you know the apple was from the Tree of Knowledge? What […]

Sales Letters Sell. Simple.

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If you are selling any goods or services, you can just hope that letting people know your product exists will do the trick, but most likely, you will need to try and do some more direct selling A sales letter is one way of letting existing and potential customer know about your product or service […]

The Chinese New Year is on the 5th January in 2019.

Chinese New Year 2019!

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The New Year Celebrations are important in China. Each year is represented by an animal and works through a 12-year cycle. 2019 is important because it’s the final year of this cycle. There are 12 Chinese zodiac signs, in the following order: Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig. Each […]