Word of the Week – Embarrassed

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Embarrassed Have you ever had one of those dreams? You suddenly realise you’re naked in a public place, or you’re about to make a speech, and you haven’t prepared. Maybe they’ve happened in real life, too . . . well,  we won’t go into that. . !   Embarrassment is a horrible emotion to feel. […]

Presidential Advice

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When you come to the end of your rope, tie a knot and hang on.  – Franklin D. Roosevelt   Presidential advice for when you hit those times when you’re just hanging on. This photo shot at beautiful Bournemouth, England. A storm is starting to gather. You can see the formation of an incredible cumulonimbus […]

Word of the Week – Instant

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Instant What do we want? [Fill in the blank!] When do we want it? NOW! In a culture of instant gratification, instant messages, instant films or TV series, it’s hard for us to wait. “Instant” or “instantly” taps into this desire to have things now. Your customers might learn a meditation secret as soon as […]

Word of the Week – Magic

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Magic/Magically Magic! The mystery, the beauty, the unlimited delight. . . ultimate power . . . Do you want to be beautiful? Healthy? Wealthy? Wise? Do you want life to be relaxing, joyful, exciting or overflowing with domestic contentment? Someone, somewhere, has the magical formula to give you whatever you want. That’s the magic of this […]

Word of the Week – Confidential

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Confidential You hear Danny DeVito’s voice, against a backdrop of wholesome images of 1950’s American. . . He’s pulling you in with a voice rich in sordid delight… “Remember dear readers, you heard it here first. Off the record … on the QT … and very … Hush-Hush.” LA Confidential. It’s a great film. Corruption, […]

Word of the Week – Controversial

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Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]

Word of the Week Wednesday – Curiosity

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Curiosity Our first clutch of words is all focussed all around that most basic human instinct – pure nosiness! As so we are told, it all began with Eve. Blamed for the fall of mankind, Eve was tempted to eat an apple. But did you know the apple was from the Tree of Knowledge? What […]