Instant What do we want? [Fill in the blank!] When do we want it? NOW! In a culture of instant gratification, instant messages, instant films or TV series, it’s hard for us to wait. “Instant” or “instantly” taps into this desire to have things now. Your customers might learn a meditation secret as soon as […]
Brazil Let’s learn a little bit about Brazil. Capital City: Brasília Major Cities: Rio de Janeiro, São Paulo, Salvador Language: Portuguese and 150 languages and dialects are spoken by the Indigenous people. Population: 209.3 million – 2017 Climate: Tropical in the north and more temperate in the south. Best time to visit: January to March […]
Magic/Magically Magic! The mystery, the beauty, the unlimited delight. . . ultimate power . . . Do you want to be beautiful? Healthy? Wealthy? Wise? Do you want life to be relaxing, joyful, exciting or overflowing with domestic contentment? Someone, somewhere, has the magical formula to give you whatever you want. That’s the magic of this […]
Confidential You hear Danny DeVito’s voice, against a backdrop of wholesome images of 1950’s American. . . He’s pulling you in with a voice rich in sordid delight… “Remember dear readers, you heard it here first. Off the record … on the QT … and very … Hush-Hush.” LA Confidential. It’s a great film. Corruption, […]
Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]
People Love to Buy, But Don’t Want Companies Selling to Them All the Time. Newsletters and E-zines Are Great Ways of Staying in Touch Without Being Pushy. E-zines are online or electronic newsletters that, like their traditional print counterparts, let clients know about your product or service. Newsletters and e-zines are an important part of […]
A white paper is a report or guide to help share information in a particular field or niche. They show powerful solutions to client issues by highlighting the problem, then presenting the solution. White Papers and Reports Generate Leads A white paper is a great way of getting potential clients interested in your product […]
Have you ever wondered why businesses invest in case studies? Case studies are an incredibly effective way of reaching your customers. Why? Well, what exactly is a case study? Basically, it’s a story. A story of how someone or a business overcame an issue and is now heading for greater success. We love telling stories; […]