Word of the Week- News

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News We love news! Having a baby? Having a haircut? Take a snap of your dinner and put it on Twitter. . . Sitting on a beach, Mai Tai in hand? Instagram it, please! Good, bad, big, old! We don’t mind. Gossip or slander with your cosy chat? It’s our old friend, curiosity, at work again […]

Word of the Week – Effective

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Effective If something is effective it does what it’s supposed to. Here’s what the Merriam-Webster dictionary says. No-one wants to waste their time or money on something that isn’t effective. Remember the advert for wallpaper paste from the ‘70s? If not, or you’re a little too young, check it out the link at the bottom […]

Word of the Week – Embarrassed

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Embarrassed Have you ever had one of those dreams? You suddenly realise you’re naked in a public place, or you’re about to make a speech, and you haven’t prepared. Maybe they’ve happened in real life, too . . . well,  we won’t go into that. . !   Embarrassment is a horrible emotion to feel. […]

Country Fact File – China

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China. Full Name: People’s Republic of China Capital City: Beijing Major Cities: Shanghai, Guangzhou, Nanjing, Chongqing, Tianjin Language: The official language is Mandarin, but there are several other linguistical groups. Population: 1.386 billion Climate: China is huge so there is a lot of variation. From arid continental in the north to tropical monsoon in the […]

Word of the Week – Magic

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Magic/Magically Magic! The mystery, the beauty, the unlimited delight. . . ultimate power . . . Do you want to be beautiful? Healthy? Wealthy? Wise? Do you want life to be relaxing, joyful, exciting or overflowing with domestic contentment? Someone, somewhere, has the magical formula to give you whatever you want. That’s the magic of this […]

Word of the Week – Confidential

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Confidential You hear Danny DeVito’s voice, against a backdrop of wholesome images of 1950’s American. . . He’s pulling you in with a voice rich in sordid delight… “Remember dear readers, you heard it here first. Off the record … on the QT … and very … Hush-Hush.” LA Confidential. It’s a great film. Corruption, […]

Word of the Week – Controversial

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Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]

Word of the Week – Secret

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  Secret The power of secrets is intense.   “Listen . . . Do you want to know a secret? Do you promise not to tell? Closer . . . Let me whisper in your ear . . .” Ahh, the immortal lyrics of Billy J Kramer. . . He knew the truth.   Secrets […]

Word of the Week Wednesday – Curiosity

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Curiosity Our first clutch of words is all focussed all around that most basic human instinct – pure nosiness! As so we are told, it all began with Eve. Blamed for the fall of mankind, Eve was tempted to eat an apple. But did you know the apple was from the Tree of Knowledge? What […]

Introducing A Powerful Method of Drawing In Your Clients. . .

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I’m Introducing a Word of the Week Wednesday Section to My Blog. Words are Power. Content Writing is alchemy. . . Or So I Like to Think. Words, after all, are the best way to draw in your new clients and keep existing ones. These may or may not be the sort of words you’re […]