Empower You should always use copywriting to empower your customers where you can. We are going to look at the importance of empowering your customers and how that affects customer retention. The importance of your customers feeling good about what they have bought cannot be over-estimated. Remember, no matter whether you are selling a physical […]
Confidence What do you see when you picture confidence? I see someone with a good posture, firm, level gaze, a calm exterior. I think of someone who knows their stuff. Someone who is unflappable and flexible. They don’t hug knowledge to themselves but share it. They produce good work and are proud of it. […]
Save Save 30%! Today only! Save £10 when you buy the whole set! How often have you bought something to get a bargain? Now, whether it was a bargain is a totally different subject. But the promise that comes with the word “save” is powerful. Tried, tested, and still going strong. You might think if […]
Instant What do we want? [Fill in the blank!] When do we want it? NOW! In a culture of instant gratification, instant messages, instant films or TV series, it’s hard for us to wait. “Instant” or “instantly” taps into this desire to have things now. Your customers might learn a meditation secret as soon as […]
Country Fact File – Australia Capital City: Canberra Major Cities: Sydney, Brisbane, Melbourne, Perth, Adelaide Language: English, Australian Aboriginal languages, Tasmanian languages, and Torres Strait Island languages Population: 24.6 million Climate: Northern Australia has a tropical climate. It’s hot and humid in the summer and warm and dry in the winter. Southern Australia is […]
People Love to Buy, But Don’t Want Companies Selling to Them All the Time. Newsletters and E-zines Are Great Ways of Staying in Touch Without Being Pushy. E-zines are online or electronic newsletters that, like their traditional print counterparts, let clients know about your product or service. Newsletters and e-zines are an important part of […]
A white paper is a report or guide to help share information in a particular field or niche. They show powerful solutions to client issues by highlighting the problem, then presenting the solution. White Papers and Reports Generate Leads A white paper is a great way of getting potential clients interested in your product […]
Have you ever wondered why businesses invest in case studies? Case studies are an incredibly effective way of reaching your customers. Why? Well, what exactly is a case study? Basically, it’s a story. A story of how someone or a business overcame an issue and is now heading for greater success. We love telling stories; […]