A white paper is a report or guide to help share information in a particular field or niche. They show powerful solutions to client issues by highlighting the problem, then presenting the solution. White Papers and Reports Generate Leads A white paper is a great way of getting potential clients interested in your product […]
Have you ever wondered why businesses invest in case studies? Case studies are an incredibly effective way of reaching your customers. Why? Well, what exactly is a case study? Basically, it’s a story. A story of how someone or a business overcame an issue and is now heading for greater success. We love telling stories; […]
How do you feel about social media marketing? Social networks are still one of the fastest growing industries in the world. It does seem to be slowing down. But, it’s still expected to grow by 25% over the next five years. So, having a strong social media presence is vital. Social media takes time […]
Communication with emails is important to every business because they are free and easy for customers to set up. Most people have at least one or two email addresses. Emails are reliable and travel anywhere in the world in the blink of an eye. You can send marketing, information, tips and advice […]
The New Year Celebrations are important in China. Each year is represented by an animal and works through a 12-year cycle. 2019 is important because it’s the final year of this cycle. There are 12 Chinese zodiac signs, in the following order: Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig. Each […]
Articles on your website, on specific pages or in your blog, are a great way to get your industry knowledge out there. Ask me to tackle any topic your customers want. As a content writer, I can write informative, readable articles. Maximising keywords and terminology unique to your industry. A series of well-written articles […]
Every word on your website should be in harmony. You know what your business represents and how you want your customers and potential clients to see you. What is your tone? Fun, informative, serious, friendly? It’s not good having a different “voice” for everything you write. Your customers won’t know how to take you! You […]
My lunchtime walk earlier this week was cold and sharp, but if I hadn’t gone out, I wouldn’t have seen this and have a beautiful memory. There are so many benefits to being outside. Medical Daily lists a few below. Medical Daily: “But, spending time outside is good for your mental health and can help with seasonal depression. When […]