Shame Shame. This word works on righteous outrage and curiosity. How often have you read about a celebrity shame weekend drugs and drink-fuelled binge? Or a politician’s shameful double standards- voting to cut the budget to help people buy their first homes while using taxpayer’s money to buy another villa in France? Result? Indignation. It’s […]
Comfort/Comfortable Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]
Conceal Why do we conceal things? Why do we keep them to ourselves? I’m sure there are as many reasons as there are people. We’ll only look at a few. We conceal because we want something all to ourselves. We’ve touched on the idea of in-group/out-group psychology before. Where one group keeps useful and […]
Effective If something is effective it does what it’s supposed to. Here’s what the Merriam-Webster dictionary says. No-one wants to waste their time or money on something that isn’t effective. Remember the advert for wallpaper paste from the ‘70s? If not, or you’re a little too young, check it out the link at the bottom […]
Save Save 30%! Today only! Save £10 when you buy the whole set! How often have you bought something to get a bargain? Now, whether it was a bargain is a totally different subject. But the promise that comes with the word “save” is powerful. Tried, tested, and still going strong. You might think if […]
Brazil Let’s learn a little bit about Brazil. Capital City: Brasília Major Cities: Rio de Janeiro, São Paulo, Salvador Language: Portuguese and 150 languages and dialects are spoken by the Indigenous people. Population: 209.3 million – 2017 Climate: Tropical in the north and more temperate in the south. Best time to visit: January to March […]
Magic/Magically Magic! The mystery, the beauty, the unlimited delight. . . ultimate power . . . Do you want to be beautiful? Healthy? Wealthy? Wise? Do you want life to be relaxing, joyful, exciting or overflowing with domestic contentment? Someone, somewhere, has the magical formula to give you whatever you want. That’s the magic of this […]
Confidential You hear Danny DeVito’s voice, against a backdrop of wholesome images of 1950’s American. . . He’s pulling you in with a voice rich in sordid delight… “Remember dear readers, you heard it here first. Off the record … on the QT … and very … Hush-Hush.” LA Confidential. It’s a great film. Corruption, […]