Shame Shame. This word works on righteous outrage and curiosity. How often have you read about a celebrity shame weekend drugs and drink-fuelled binge? Or a politician’s shameful double standards- voting to cut the budget to help people buy their first homes while using taxpayer’s money to buy another villa in France? Result? Indignation. It’s […]
“To Travel is to Live” – Hans Christian Andersen We’ve all been there. The dawn breaking over the ocean. The sound of pray wheels spinning on top fo a mountain. Marble columns tall and shining in a woodland grove. Experiencing the beauty of culture, tradition, life somewhere new. If it’s your job to share those experiences […]
Comfort/Comfortable Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]
Tell a story. Make it true. Make it compelling. And make it relevant.” ~ Rand Fishkin This really is one of my favourite topics. People love stories. People are stories. Your company, your brand, your values are all stories. And telling your customers about them will make you more human, more likeable. And, as […]
Introduce Merriam-Webster defines “introduce” as “to bring (someone, such as an actor or singer) before the public for the first time.” It’s exciting to be introduced to something. I remember being introduced to Chinese food. I was 12. Raised on traditional British meat and two veg fare, I knew I was going to get something […]
“Travel makes one modest. You see what a tiny place you occupy in the world.” Gustav Flaubert Travel changes you. You learn to appreciate your home and the rest of the world. Photo taken in Kao San Roi Yot, Thailand. Learn more about how my content and copywriting services can help boost your travel […]
Effective If something is effective it does what it’s supposed to. Here’s what the Merriam-Webster dictionary says. No-one wants to waste their time or money on something that isn’t effective. Remember the advert for wallpaper paste from the ‘70s? If not, or you’re a little too young, check it out the link at the bottom […]
Vibrant Think about colour for a moment. There are three primary colours, plus black (the absorption of colour) and white (a mix of all primary colours). Think of all the shades and hues we can get from that. A brilliant kaleidoscope of shades from dazzling neon lights to shimmering fabrics. All of them vibrant. What […]