Classic Copywriting Series: Choose your tone carefully because everyone is different The first article in this new series discusses the key, indisputable fact: every customer is different, so you need to choose your tone carefully. In the first in the CMarianne Classic Copywriting Series, I talk about one of the keys to successful […]
Help Everyone has problems. We are all coping with different issues. It might be to do with how we look. Maybe you want to lose weight. Someone really needs to get fit but lacks motivation. Someone else needs to de-stress. A problem or issue might be less personal. He wants to experience the hot springs […]
You Have you ever read a self-help book? One of my favourites is How to Talk to Anyone by Leil Lowndes. It’s full of fun, easily understandable tips to be a good conversationalist. One of my favourites is the “Big Baby Pivot.” Basically, turn fully to the person you are speaking to. Let your body […]
Empower You should always use copywriting to empower your customers where you can. We are going to look at the importance of empowering your customers and how that affects customer retention. The importance of your customers feeling good about what they have bought cannot be over-estimated. Remember, no matter whether you are selling a physical […]
“Every product has a unique personality and it is your job to find it.” – Joe Sugarman Learn more about how my content and copywriting services can help boost your business. Contact me for a free, no-obligation chat about my writing services. If you’d like to see what well-written copywriting can […]
Unique Do you want to be unique? Wouldn’t it be nice if everyone recognised your special inner glow? Being run-of-the-mill and mainstream is boring, unattractive, uninteresting. Or so we think. Most people try to show their little differences, whether it’s with a haircut, style of clothing or the music they listen to. “Uniqueness” is linked […]
Confidence What do you see when you picture confidence? I see someone with a good posture, firm, level gaze, a calm exterior. I think of someone who knows their stuff. Someone who is unflappable and flexible. They don’t hug knowledge to themselves but share it. They produce good work and are proud of it. […]
Save Save 30%! Today only! Save £10 when you buy the whole set! How often have you bought something to get a bargain? Now, whether it was a bargain is a totally different subject. But the promise that comes with the word “save” is powerful. Tried, tested, and still going strong. You might think if […]
David Ogilvy has to be one of the great influencers of copywriting. Learn more about how my content and copywriting services can help boost your business. Contact me for a free, no-obligation chat about my writing services. If you’d like to see what well-written copywriting can do for your business, take a look at my […]