Shame Shame. This word works on righteous outrage and curiosity. How often have you read about a celebrity shame weekend drugs and drink-fuelled binge? Or a politician’s shameful double standards- voting to cut the budget to help people buy their first homes while using taxpayer’s money to buy another villa in France? Result? Indignation. It’s […]
Help Everyone has problems. We are all coping with different issues. It might be to do with how we look. Maybe you want to lose weight. Someone really needs to get fit but lacks motivation. Someone else needs to de-stress. A problem or issue might be less personal. He wants to experience the hot springs […]
Comfort/Comfortable Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]
Introduce Merriam-Webster defines “introduce” as “to bring (someone, such as an actor or singer) before the public for the first time.” It’s exciting to be introduced to something. I remember being introduced to Chinese food. I was 12. Raised on traditional British meat and two veg fare, I knew I was going to get something […]
Effective If something is effective it does what it’s supposed to. Here’s what the Merriam-Webster dictionary says. No-one wants to waste their time or money on something that isn’t effective. Remember the advert for wallpaper paste from the ‘70s? If not, or you’re a little too young, check it out the link at the bottom […]
Vibrant Think about colour for a moment. There are three primary colours, plus black (the absorption of colour) and white (a mix of all primary colours). Think of all the shades and hues we can get from that. A brilliant kaleidoscope of shades from dazzling neon lights to shimmering fabrics. All of them vibrant. What […]