Public confidence in the travel industry will increase as the world opens up. Stand out with sensitive and appropriate sales messaging. The travel industry has taken a beating. Public confidence about the safely of travelling to local and foreign destinations is at rock bottom. When it’s safe to start offering your services again, […]
“To Travel is to Live” – Hans Christian Andersen We’ve all been there. The dawn breaking over the ocean. The sound of pray wheels spinning on top fo a mountain. Marble columns tall and shining in a woodland grove. Experiencing the beauty of culture, tradition, life somewhere new. If it’s your job to share those experiences […]
Newsflash: Nobody Reads Ads It’s true. Nobody reads ads. People read interesting, informative and entertaining content. That might be connected to a brand. Nobody sits down at their computer, with their phone or with a stack of junk mail and invests their time and energy going through it. Think of some of the […]
Amazing Look at any list of must-have words for your copywriting or digital content marketing, and “amazing” is always there. Let’s take a look at this popular marketing word. Firstly, what does amazing really mean? Although there is some debate, the consensus is that it comes from the Old English verb amasian which meant to […]
Comfort/Comfortable Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]
“Every product has a unique personality and it is your job to find it.” – Joe Sugarman Learn more about how my content and copywriting services can help boost your business. Contact me for a free, no-obligation chat about my writing services. If you’d like to see what well-written copywriting can […]
“You can have everything you want in life if you will help people get what they want.” – Zig Ziglar Learn more about how my content and copywriting services can help boost your business. Contact me for a free, no-obligation chat about my writing services. If you’d like to see what well-written copywriting […]
“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.” – David Ogilvy Learn more about how my content and copywriting services can help boost your business. Contact me for a free, no-obligation chat […]
“The most powerful element in advertising is the truth.” – William Bernbach Learn more about how my content and copywriting services can help boost your business. Contact me for a free, no-obligation chat about my writing services. If you’d like to see what well-written copywriting can do for your business, take a look […]