A white paper is a report or guide to help share information in a particular field or niche. They show powerful solutions to client issues by highlighting the problem, then presenting the solution. White Papers and Reports Generate Leads A white paper is a great way of getting potential clients interested in your product […]
Have you ever wondered why businesses invest in case studies? Case studies are an incredibly effective way of reaching your customers. Why? Well, what exactly is a case study? Basically, it’s a story. A story of how someone or a business overcame an issue and is now heading for greater success. We love telling stories; […]
How do you feel about social media marketing? Social networks are still one of the fastest growing industries in the world. It does seem to be slowing down. But, it’s still expected to grow by 25% over the next five years. So, having a strong social media presence is vital. Social media takes time […]
If you are selling any goods or services, you can just hope that letting people know your product exists will do the trick, but most likely, you will need to try and do some more direct selling A sales letter is one way of letting existing and potential customer know about your product or service […]
Every word on your website should be in harmony. You know what your business represents and how you want your customers and potential clients to see you. What is your tone? Fun, informative, serious, friendly? It’s not good having a different “voice” for everything you write. Your customers won’t know how to take you! You […]