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Word of the Week- News

News

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We love news!

Having a baby?

Having a haircut?

Take a snap of your dinner and put it on Twitter. . .

Sitting on a beach, Mai Tai in hand? Instagram it, please!

Good, bad, big, old! We don’t mind.

Gossip or slander with your cosy chat?

It’s our old friend, curiosity, at work again here. We don’t want to miss anything. News about anything! Pick a noun, person, place or thing!

Offer to tell customers something and you’re halfway to getting your content read.

How you go about sharing your information will depend on the tone of your business. It’s just so important that all your marketing speaks with one voice.

Sharing with customers gives your copy or content a purpose. As a content writer, I need to know what you want to achieve with your blogs posts, web pages or sales letters and promotions.

You may be sharing news to strengthen your brand. Blog posts are a great way of showing your expertise and reaching out to new customers. I’ll also be making sure your content is SEO friendly so anyone doing a search will be able to find your page if they type in the keywords.

You might be linking your brand to certain demographics. Sharing news with new mums or the parents of teens will change how you share your news.

You might want to introduce your product or service to a wider customer catchment area. This is where my reports and white papers will encourage subscriptions for growing your email list.

News is a good way to add urgency to an offer. It’s a reason for a deadline. Buy now before everyone else finds out!

Let’s get people talking about your business. Contact me for a free, no-obligation chat about my writing services.

Learn more about how my content and copywriting services can help your business.