Tag: web copy
Encourage people to dream
The best thing about selling is you get to fulfil a person’s needs. You make something in their life better, easier, safer or more fun. It stands to reason one of the most fundamental activities in marketing is getting to know your prospect. Intimately. Find out what it is they really want, need […]
Word of the Week – Shame
Shame Shame. This word works on righteous outrage and curiosity. How often have you read about a celebrity shame weekend drugs and drink-fuelled binge? Or a politician’s shameful double standards- voting to cut the budget to help people buy their first homes while using taxpayer’s money to buy another villa in France? Result? Indignation. It’s […]
Is Your Life All About Travelling?
“The life you have led doesn’t need to be the only life you have.” ~ Anna Quindlen Could your travel service be the experience that turns someone’s life around? Or brings them peace of mind? It’s an awesome responsibility! Learn more about how my content and copywriting services can help boost your business. Contact me […]
Word of the Week- Amazing
Amazing Look at any list of must-have words for your copywriting or digital content marketing, and “amazing” is always there. Let’s take a look at this popular marketing word. Firstly, what does amazing really mean? Although there is some debate, the consensus is that it comes from the Old English verb amasian which meant to […]
Word of the Week – Comfort
Comfort/Comfortable Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]
Word of the Week- Empower
Empower You should always use copywriting to empower your customers where you can. We are going to look at the importance of empowering your customers and how that affects customer retention. The importance of your customers feeling good about what they have bought cannot be over-estimated. Remember, no matter whether you are selling a physical […]
Word of the Week – Introduce
Introduce Merriam-Webster defines “introduce” as “to bring (someone, such as an actor or singer) before the public for the first time.” It’s exciting to be introduced to something. I remember being introduced to Chinese food. I was 12. Raised on traditional British meat and two veg fare, I knew I was going to get something […]
Word of the Week- Unique
Unique Do you want to be unique? Wouldn’t it be nice if everyone recognised your special inner glow? Being run-of-the-mill and mainstream is boring, unattractive, uninteresting. Or so we think. Most people try to show their little differences, whether it’s with a haircut, style of clothing or the music they listen to. “Uniqueness” is linked […]
Country Fact File-Iceland
Iceland Capital City: Reykjavik Major Cities: Kópavogur, Hafnarfjörður, Akureyri, Reykjanesbær Language: Icelandic Population: 338,349 (2017) Climate: The climate is much milder than you would think, thanks to the gulf stream. This glorious little country enjoys mild winters- although temperatures can get as low as -30°C (-22°F). The summers can be a pleasant 20°C (77°F) However, […]