Tag: training
Word of the Week – Confidential
Confidential You hear Danny DeVito’s voice, against a backdrop of wholesome images of 1950’s American. . . He’s pulling you in with a voice rich in sordid delight… “Remember dear readers, you heard it here first. Off the record … on the QT … and very … Hush-Hush.” LA Confidential. It’s a great film. Corruption, […]
Word of the Week – Controversial
Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]