Word of the Week – Shame

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Shame Shame. This word works on righteous outrage and curiosity. How often have you read about a celebrity shame weekend drugs and drink-fuelled binge?  Or a politician’s shameful double standards- voting to cut the budget to help people buy their first homes while using taxpayer’s money to buy another villa in France? Result? Indignation. It’s […]

All thy heart

Posted Posted in Copywriting, psychology, quote, Self-Help Writing

  Your work is important. Helping people realise their self-worth is one of the noblest callings. By giving people the space and support to grow in confidence and peace, you’re making a real difference in their lives. Don’t let you message be lost in the sea of adverting people are drowning in. Stand out and […]

Word of the Week – Comfort

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Comfort/Comfortable   Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]

Word of the Week- News

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News We love news! Having a baby? Having a haircut? Take a snap of your dinner and put it on Twitter. . . Sitting on a beach, Mai Tai in hand? Instagram it, please! Good, bad, big, old! We don’t mind. Gossip or slander with your cosy chat? It’s our old friend, curiosity, at work again […]

Word of the Week – Effective

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Effective If something is effective it does what it’s supposed to. Here’s what the Merriam-Webster dictionary says. No-one wants to waste their time or money on something that isn’t effective. Remember the advert for wallpaper paste from the ‘70s? If not, or you’re a little too young, check it out the link at the bottom […]

Word of the Week – Vibrant

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Vibrant Think about colour for a moment. There are three primary colours, plus black (the absorption of colour) and white (a mix of all primary colours). Think of all the shades and hues we can get from that. A brilliant kaleidoscope of shades from dazzling neon lights to shimmering fabrics. All of them vibrant. What […]

Introducing A Powerful Method of Drawing In Your Clients. . .

Posted Posted in Blog post, Content Writing, Copywriting, direct sales, English, information, languages, persuasion, Self-Help Writing, Services, teaching, training, Travel Writing, website content, wordoftheweekwednesday, words

I’m Introducing a Word of the Week Wednesday Section to My Blog. Words are Power. Content Writing is alchemy. . . Or So I Like to Think. Words, after all, are the best way to draw in your new clients and keep existing ones. These may or may not be the sort of words you’re […]