Which takes us to the final point in this post – your bottom line.
A copywriter will increase your profits. By crafting and building the benefits and solutions of your product or service into content that inspires your prospect to buy, your business grows, your profits increase and you can produce more of the same and go on to enjoy bigger and better results.
The Content Marketing Institute reports that, among other benefits, content marketing generates over three times as many leads as outbound marketing and costs 62% less.
Remember, results might be obvious when a salesperson calls a client, but the copywriter’s role is more subtle, more strategic. Profits derived from making your website “sticky,” and becoming the go-to authority with potential and existing clients takes longer and is harder to measure. A copywriter’s role enhances both short-term and long-term results.