Do you really need to hire a copywriter?
Let’s continue with our exploration of why hiring a copywriter will benefit your business. After all, it won’t be cheap – quality never is – so you need to do your research and be sure you’re going to get a return on your investment.
7. SEO mastery
Ahh, Google rankings! A major factor in whether or not people see your content. Let’s be blunt for a moment, the service or product you’re offering is not totally unique. The individual product might be a hand-crafted, one-of-a-kind windchime, but there are other windchimes in the world. You might be offering an exceptional, ergonomic office chair designed by a top chiropractor, but there are other ergonomic office chairs on the market. And so on.
What I’m saying is you cannot expect someone to type “Hand-crafted windchime” into a search engine and expect your product to be at the top. By hiring a copywriter, they can strategically place keywords in key places and help your offering become more relevant.
8. Time management
Chances are you and your employees are far too busy engaged in other high-value tasks to have the time to do any of the above well, if at all. Hire a copywriter and let them do what they are skilled in.
It’s quite a list, isn’t it?
- Researching buyer psychology
- Learning your customer personas
- Collating and assessing past promotional material
- Maintaining your industry presence with ongoing high-quality copy
- Repurposing, reworking, updating and refreshing existing copy– and knowing when to start from scratch
- Competitor analysis
- Content analysis
- Content analytics
- Testing content and discovering key motivators
9. Consistent quality
I’m not talking about your product or service here. I’m talking about the way you appear to customers, potential customers and your competition.
If you’re not confident of the difference between effect or affect, then or than, principle or principal, chances are you could be making mistakes that make you look lazy, careless or foolish.
To produce high-quality, well written, error-free content, hire an expert (I’m a qualified proofreader, for example) who understands grammar, spelling and punctuation.
According to a study reported by RealBusiness, 74% of web users pay attention to the quality of spelling and grammar on company websites.
Not only that, but more than half (59%) would avoid doing business with a company who made obvious spelling or grammar mistakes.
10. Fresh ideas and new perspectives
Yes, you know your business better than anyone. But, can you critique your own work and ideas? Are you working in an echo chamber? Are you stuck in a creative rut because you know your industry so well, you no longer understand how confusing, niche or specialised it is? Remember, a new customer may know nothing about what you do, or how it helps them. If you use industry jargon or assume they know key underlying principles, philosophies or have a specific knowledge set, you could be driving people away without realising it.
By adding another creative professional into the mix, you benefit from new perspectives, ideas and a different point of view.
And that might be just the thing needed to reach a new customer.
11. • Grow and thrive
We love to share fun, interesting or meaningful stories and information.
Well written copy is the story of your customer going from where they are now, dealing with whatever problem you are solving, and going with them on the journey to a new place, free from that old worry or hassle.
When we discover something that resonates with us, we want to find out more, and we want to talk about it. We share our discoveries and incorporate them into our own story.
“I had terrible backache until I discovered this amazing technique…look how far I’ve come!”
And, of course, people with the same issues are also searching for answers and listening to peer opinion.
All the techniques of the copywriter mentioned here really come down to this. Improving something for your customer, so they trust you, want to buy more from you and also share how you helped them with others.
Which takes us to the final point in this post – your bottom line.
A copywriter will increase your profits. By crafting and building the benefits and solutions of your product or service into content that inspires your prospect to buy, your business grows, your profits increase and you can produce more of the same and go on to enjoy bigger and better results.
The Content Marketing Institute reports that, among other benefits, content marketing generates over three times as many leads as outbound marketing and costs 62% less.
Remember, results might be obvious when a salesperson calls a client, but the copywriter’s role is more subtle, more strategic. Profits derived from making your website “sticky,” and becoming the go-to authority with potential and existing clients takes longer and is harder to measure. A copywriter’s role enhances both short-term and long-term results.
As you can see, entrusting your content to a capable copywriter improves your digital and print copy marketing campaigns by:
- Targeting people who are genuinely interested in your services and therefore more likely to buy
- Increasing website traffic and qualified leads
- Enhancing your reputation
At CMarianne Ltd, I understand how beneficial a professional copywriter is to the success of your marketing campaign.
Hiring a copywriter isn’t frivolous. In fact, it’s a critical to optimizing your business and generating sales and revenue. With the right copywriter, you can grow, thrive and continue to support your customers.
If you need web or print copywriting for your products or services, let’s see how I can help.
Whatever area you work in, get in touch and we’ll take it from there. Contact me for a free, no-obligation chat about my writing services.
If you’d like to see what well-written copywriting can do for your business, take a look at my copywriting portfolio.