Do you really need to hire a copywriter? Do you really need to hire a copywriter? As a copywriter, I would obviously say yes. However, as marketing research becomes more scientific and sophisticated, it all supports the importance of relevant, persuasive and valuable copy to any business. There is little doubt now that writing and […]
…no matter what business you’re in and what you ship… What are you really selling? What are your customers really buying? Take a look at the deeper reasons… A really good product or service, the sort you can get behind and sell with pride…that is something that helps your potential customer go from where […]
Shame Shame. This word works on righteous outrage and curiosity. How often have you read about a celebrity shame weekend drugs and drink-fuelled binge? Or a politician’s shameful double standards- voting to cut the budget to help people buy their first homes while using taxpayer’s money to buy another villa in France? Result? Indignation. It’s […]
Help Everyone has problems. We are all coping with different issues. It might be to do with how we look. Maybe you want to lose weight. Someone really needs to get fit but lacks motivation. Someone else needs to de-stress. A problem or issue might be less personal. He wants to experience the hot springs […]
Amazing Look at any list of must-have words for your copywriting or digital content marketing, and “amazing” is always there. Let’s take a look at this popular marketing word. Firstly, what does amazing really mean? Although there is some debate, the consensus is that it comes from the Old English verb amasian which meant to […]
Comfort/Comfortable Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]
Introduce Merriam-Webster defines “introduce” as “to bring (someone, such as an actor or singer) before the public for the first time.” It’s exciting to be introduced to something. I remember being introduced to Chinese food. I was 12. Raised on traditional British meat and two veg fare, I knew I was going to get something […]
“Every product has a unique personality and it is your job to find it.” – Joe Sugarman Learn more about how my content and copywriting services can help boost your business. Contact me for a free, no-obligation chat about my writing services. If you’d like to see what well-written copywriting can […]
Unique Do you want to be unique? Wouldn’t it be nice if everyone recognised your special inner glow? Being run-of-the-mill and mainstream is boring, unattractive, uninteresting. Or so we think. Most people try to show their little differences, whether it’s with a haircut, style of clothing or the music they listen to. “Uniqueness” is linked […]