Tag: copywriting
Word of the Week- You
You Have you ever read a self-help book? One of my favourites is How to Talk to Anyone by Leil Lowndes. It’s full of fun, easily understandable tips to be a good conversationalist. One of my favourites is the “Big Baby Pivot.” Basically, turn fully to the person you are speaking to. Let your body […]
Newsflash: Nobody Reads Ads
Newsflash: Nobody Reads Ads It’s true. Nobody reads ads. People read interesting, informative and entertaining content. That might be connected to a brand. Nobody sits down at their computer, with their phone or with a stack of junk mail and invests their time and energy going through it. Think of some of the […]
Is Your Life All About Travelling?
“The life you have led doesn’t need to be the only life you have.” ~ Anna Quindlen Could your travel service be the experience that turns someone’s life around? Or brings them peace of mind? It’s an awesome responsibility! Learn more about how my content and copywriting services can help boost your business. Contact me […]
Word of the Week- Amazing
Amazing Look at any list of must-have words for your copywriting or digital content marketing, and “amazing” is always there. Let’s take a look at this popular marketing word. Firstly, what does amazing really mean? Although there is some debate, the consensus is that it comes from the Old English verb amasian which meant to […]
Sell With Feeling
Word of the Week – Comfort
Comfort/Comfortable Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]
Debate: Should We Notice Good Content?
Word of the Week- Empower
Empower You should always use copywriting to empower your customers where you can. We are going to look at the importance of empowering your customers and how that affects customer retention. The importance of your customers feeling good about what they have bought cannot be over-estimated. Remember, no matter whether you are selling a physical […]
The Power of a Story
Tell a story. Make it true. Make it compelling. And make it relevant.” ~ Rand Fishkin This really is one of my favourite topics. People love stories. People are stories. Your company, your brand, your values are all stories. And telling your customers about them will make you more human, more likeable. And, as […]