Shame Shame. This word works on righteous outrage and curiosity. How often have you read about a celebrity shame weekend drugs and drink-fuelled binge? Or a politician’s shameful double standards- voting to cut the budget to help people buy their first homes while using taxpayer’s money to buy another villa in France? Result? Indignation. It’s […]
You Have you ever read a self-help book? One of my favourites is How to Talk to Anyone by Leil Lowndes. It’s full of fun, easily understandable tips to be a good conversationalist. One of my favourites is the “Big Baby Pivot.” Basically, turn fully to the person you are speaking to. Let your body […]
Amazing Look at any list of must-have words for your copywriting or digital content marketing, and “amazing” is always there. Let’s take a look at this popular marketing word. Firstly, what does amazing really mean? Although there is some debate, the consensus is that it comes from the Old English verb amasian which meant to […]
Comfort/Comfortable Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]
Empower You should always use copywriting to empower your customers where you can. We are going to look at the importance of empowering your customers and how that affects customer retention. The importance of your customers feeling good about what they have bought cannot be over-estimated. Remember, no matter whether you are selling a physical […]
Introduce Merriam-Webster defines “introduce” as “to bring (someone, such as an actor or singer) before the public for the first time.” It’s exciting to be introduced to something. I remember being introduced to Chinese food. I was 12. Raised on traditional British meat and two veg fare, I knew I was going to get something […]
Unique Do you want to be unique? Wouldn’t it be nice if everyone recognised your special inner glow? Being run-of-the-mill and mainstream is boring, unattractive, uninteresting. Or so we think. Most people try to show their little differences, whether it’s with a haircut, style of clothing or the music they listen to. “Uniqueness” is linked […]
Conceal Why do we conceal things? Why do we keep them to ourselves? I’m sure there are as many reasons as there are people. We’ll only look at a few. We conceal because we want something all to ourselves. We’ve touched on the idea of in-group/out-group psychology before. Where one group keeps useful and […]
Effective If something is effective it does what it’s supposed to. Here’s what the Merriam-Webster dictionary says. No-one wants to waste their time or money on something that isn’t effective. Remember the advert for wallpaper paste from the ‘70s? If not, or you’re a little too young, check it out the link at the bottom […]