Word of the Week – Embarrassed

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Embarrassed Have you ever had one of those dreams? You suddenly realise you’re naked in a public place, or you’re about to make a speech, and you haven’t prepared. Maybe they’ve happened in real life, too . . . well,  we won’t go into that. . !   Embarrassment is a horrible emotion to feel. […]

Word of the Week – Instant

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Instant What do we want? [Fill in the blank!] When do we want it? NOW! In a culture of instant gratification, instant messages, instant films or TV series, it’s hard for us to wait. “Instant” or “instantly” taps into this desire to have things now. Your customers might learn a meditation secret as soon as […]

Word of the Week – Secret

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  Secret The power of secrets is intense.   “Listen . . . Do you want to know a secret? Do you promise not to tell? Closer . . . Let me whisper in your ear . . .” Ahh, the immortal lyrics of Billy J Kramer. . . He knew the truth.   Secrets […]

Don’t Be Afraid of White Papers

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  A white paper is a report or guide to help share information in a particular field or niche. They show powerful solutions to client issues by highlighting the problem, then presenting the solution. White Papers and Reports Generate Leads A white paper is a great way of getting potential clients interested in your product […]