…no matter what business you’re in and what you ship… What are you really selling? What are your customers really buying? Take a look at the deeper reasons… A really good product or service, the sort you can get behind and sell with pride…that is something that helps your potential customer go from where […]
73 % of Americans regularly experience psychological symptoms caused by stress. 48% of Brits feel stressed at least once a week. Does your business or service help these people? If so, I can help. I’m a fully trained and experienced mindfulness practitioner and someone who has been meditating for over 10 years. Learn more […]
Shame Shame. This word works on righteous outrage and curiosity. How often have you read about a celebrity shame weekend drugs and drink-fuelled binge? Or a politician’s shameful double standards- voting to cut the budget to help people buy their first homes while using taxpayer’s money to buy another villa in France? Result? Indignation. It’s […]
Your work is important. Helping people realise their self-worth is one of the noblest callings. By giving people the space and support to grow in confidence and peace, you’re making a real difference in their lives. Don’t let you message be lost in the sea of adverting people are drowning in. Stand out and […]
Newsflash: Nobody Reads Ads It’s true. Nobody reads ads. People read interesting, informative and entertaining content. That might be connected to a brand. Nobody sits down at their computer, with their phone or with a stack of junk mail and invests their time and energy going through it. Think of some of the […]
Comfort/Comfortable Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]
Empower You should always use copywriting to empower your customers where you can. We are going to look at the importance of empowering your customers and how that affects customer retention. The importance of your customers feeling good about what they have bought cannot be over-estimated. Remember, no matter whether you are selling a physical […]
Introduce Merriam-Webster defines “introduce” as “to bring (someone, such as an actor or singer) before the public for the first time.” It’s exciting to be introduced to something. I remember being introduced to Chinese food. I was 12. Raised on traditional British meat and two veg fare, I knew I was going to get something […]
“Every product has a unique personality and it is your job to find it.” – Joe Sugarman Learn more about how my content and copywriting services can help boost your business. Contact me for a free, no-obligation chat about my writing services. If you’d like to see what well-written copywriting can […]