Classic Copywriting Series: Choose your tone carefully because everyone is different The first article in this new series discusses the key, indisputable fact: every customer is different, so you need to choose your tone carefully. In the first in the CMarianne Classic Copywriting Series, I talk about one of the keys to successful […]
Customer research is key. Blend that with expert copywriting psychology to create winning sales campaign. If you want to reach your customer, you have to know who they are and what they want. Read my latest article on copywriting psychology now! Learn more about how CMarianne Ltd content and copywriting services can help your […]
What motivates people to buy? Wouldn’t you love to understand your customers’ motivation? People aren’t actually being selfish, but whatever you’re selling needs to benefit them. Are you providing an important service for them? Or a loved one? Do you bring them joy, a way to relax or a new way to do […]
You Have you ever read a self-help book? One of my favourites is How to Talk to Anyone by Leil Lowndes. It’s full of fun, easily understandable tips to be a good conversationalist. One of my favourites is the “Big Baby Pivot.” Basically, turn fully to the person you are speaking to. Let your body […]
Amazing Look at any list of must-have words for your copywriting or digital content marketing, and “amazing” is always there. Let’s take a look at this popular marketing word. Firstly, what does amazing really mean? Although there is some debate, the consensus is that it comes from the Old English verb amasian which meant to […]
Comfort/Comfortable Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]
Introduce Merriam-Webster defines “introduce” as “to bring (someone, such as an actor or singer) before the public for the first time.” It’s exciting to be introduced to something. I remember being introduced to Chinese food. I was 12. Raised on traditional British meat and two veg fare, I knew I was going to get something […]
“Not all those who wander are lost.” ~ J.R.R. Tolkien Learn more about how my content and copywriting services can help boost your travel business. Contact me for a free, no-obligation chat about my travel writing services. If you’d like to see what well-written copywriting can do for your business, take a look […]