Tag: training
Why people buy from you
What motivates people to buy? Wouldn’t you love to understand your customers’ motivation? People aren’t actually being selfish, but whatever you’re selling needs to benefit them. Are you providing an important service for them? Or a loved one? Do you bring them joy, a way to relax or a new way to do […]
Word of the Week – Shame
Shame Shame. This word works on righteous outrage and curiosity. How often have you read about a celebrity shame weekend drugs and drink-fuelled binge? Or a politician’s shameful double standards- voting to cut the budget to help people buy their first homes while using taxpayer’s money to buy another villa in France? Result? Indignation. It’s […]
The Best Copywriting Projects
The best copywriting projects are the ones where three elements are deeply entwined. The business, the offering and the potential buyer are a match. Learn more about how CMarianne Ltd content and copywriting services can help your business. Contact me for a free, no-obligation chat about my writing services.
Prospect whisperer
Word of the Week – Comfort
Comfort/Comfortable Do you offer rooms in a Bed and Breakfast with all the comforts of home? Can those who visit your pub sit in comfort by the fire on icy days? Does your mindfulness course help people feel comfortable in their own skin? Can you give people the confidence to feel comfortable standing up […]
Word of the Week – Introduce
Introduce Merriam-Webster defines “introduce” as “to bring (someone, such as an actor or singer) before the public for the first time.” It’s exciting to be introduced to something. I remember being introduced to Chinese food. I was 12. Raised on traditional British meat and two veg fare, I knew I was going to get something […]
Word of the Week- Conceal
Conceal Why do we conceal things? Why do we keep them to ourselves? I’m sure there are as many reasons as there are people. We’ll only look at a few. We conceal because we want something all to ourselves. We’ve touched on the idea of in-group/out-group psychology before. Where one group keeps useful and […]
Word of the Week – Vibrant
Vibrant Think about colour for a moment. There are three primary colours, plus black (the absorption of colour) and white (a mix of all primary colours). Think of all the shades and hues we can get from that. A brilliant kaleidoscope of shades from dazzling neon lights to shimmering fabrics. All of them vibrant. What […]
Word of the Week- Save
Save Save 30%! Today only! Save £10 when you buy the whole set! How often have you bought something to get a bargain? Now, whether it was a bargain is a totally different subject. But the promise that comes with the word “save” is powerful. Tried, tested, and still going strong. You might think if […]