How do you write the best copy? An Introduction to the Copywriter’s Pyramid A quick and easy way to write the best copy In this brief blog post, I’m going to introduce you to the Copywriter’s Pyramid. It’s a powerful visual technique to help you write the best copy for any situation, and it’s fundamental […]
Help Everyone has problems. We are all coping with different issues. It might be to do with how we look. Maybe you want to lose weight. Someone really needs to get fit but lacks motivation. Someone else needs to de-stress. A problem or issue might be less personal. He wants to experience the hot springs […]
You Have you ever read a self-help book? One of my favourites is How to Talk to Anyone by Leil Lowndes. It’s full of fun, easily understandable tips to be a good conversationalist. One of my favourites is the “Big Baby Pivot.” Basically, turn fully to the person you are speaking to. Let your body […]
Amazing Look at any list of must-have words for your copywriting or digital content marketing, and “amazing” is always there. Let’s take a look at this popular marketing word. Firstly, what does amazing really mean? Although there is some debate, the consensus is that it comes from the Old English verb amasian which meant to […]
Empower You should always use copywriting to empower your customers where you can. We are going to look at the importance of empowering your customers and how that affects customer retention. The importance of your customers feeling good about what they have bought cannot be over-estimated. Remember, no matter whether you are selling a physical […]
Unique Do you want to be unique? Wouldn’t it be nice if everyone recognised your special inner glow? Being run-of-the-mill and mainstream is boring, unattractive, uninteresting. Or so we think. Most people try to show their little differences, whether it’s with a haircut, style of clothing or the music they listen to. “Uniqueness” is linked […]
Confidence What do you see when you picture confidence? I see someone with a good posture, firm, level gaze, a calm exterior. I think of someone who knows their stuff. Someone who is unflappable and flexible. They don’t hug knowledge to themselves but share it. They produce good work and are proud of it. […]
Discover DNA Gravity Bacteria Electricity Penicillin What do these words all have in common? They are all great discoveries that have changed the course of mankind. They lead us on to bigger and better things in- Technology Health Well-Being Think of where we’d be if we didn’t have a handle on gravity yet. What […]
Save Save 30%! Today only! Save £10 when you buy the whole set! How often have you bought something to get a bargain? Now, whether it was a bargain is a totally different subject. But the promise that comes with the word “save” is powerful. Tried, tested, and still going strong. You might think if […]