Empower You should always use copywriting to empower your customers where you can. We are going to look at the importance of empowering your customers and how that affects customer retention. The importance of your customers feeling good about what they have bought cannot be over-estimated. Remember, no matter whether you are selling a physical […]
Save Save 30%! Today only! Save £10 when you buy the whole set! How often have you bought something to get a bargain? Now, whether it was a bargain is a totally different subject. But the promise that comes with the word “save” is powerful. Tried, tested, and still going strong. You might think if […]
Blogging isn’t just for lifestyle gurus and foodies. Here are four of the main reasons why you need to have an informative, customer-driven blog with (at least) weekly updates. *Share your passion for your business. You get to say what’s important to you. Bring attention to what’s going on in your industry. If you […]
A white paper is a report or guide to help share information in a particular field or niche. They show powerful solutions to client issues by highlighting the problem, then presenting the solution. White Papers and Reports Generate Leads A white paper is a great way of getting potential clients interested in your product […]
Have you ever wondered why businesses invest in case studies? Case studies are an incredibly effective way of reaching your customers. Why? Well, what exactly is a case study? Basically, it’s a story. A story of how someone or a business overcame an issue and is now heading for greater success. We love telling stories; […]