You Have you ever read a self-help book? One of my favourites is How to Talk to Anyone by Leil Lowndes. It’s full of fun, easily understandable tips to be a good conversationalist. One of my favourites is the “Big Baby Pivot.” Basically, turn fully to the person you are speaking to. Let your body […]
Introduce Merriam-Webster defines “introduce” as “to bring (someone, such as an actor or singer) before the public for the first time.” It’s exciting to be introduced to something. I remember being introduced to Chinese food. I was 12. Raised on traditional British meat and two veg fare, I knew I was going to get something […]
Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]
If you are selling any goods or services, you can just hope that letting people know your product exists will do the trick, but most likely, you will need to try and do some more direct selling A sales letter is one way of letting existing and potential customer know about your product or service […]
Every word on your website should be in harmony. You know what your business represents and how you want your customers and potential clients to see you. What is your tone? Fun, informative, serious, friendly? It’s not good having a different “voice” for everything you write. Your customers won’t know how to take you! You […]