Comfort/Comfortable

 

Do you offer rooms in a Bed and Breakfast with all the comforts of home?

Can those who visit your pub sit in comfort by the fire on icy days?

Does your mindfulness course help people feel comfortable in their own skin?

Can you give people the confidence to feel comfortable standing up in front of people and giving a speech?

 

We can enjoy comfort both externally, in our surroundings, or internal, with how we feel about ourselves others and what’s going on around us.

The Merriam-Webster defines comfort as:

• Affording or enjoying contentment and security
• Free from stress or tension

 

The Collins Dictionary defines comfort this way:

• If a piece of furniture or an item of clothing is comfortable, it makes you feel physically relaxed when you use it, for example, because it is soft.
• If a building or room is comfortable, it makes you feel physically relaxed when you spend time in it, for example, because it is warm and has nice furniture.
• If you are comfortable, you are physically relaxed because of the place or position you are sitting or lying in.

Comfort As A Benefit.

As you can see, comfort is a powerful benefit for your product or service. Even if you are promising an exhilarating bungee jump, I’m sure your clients want to travel in comfort or collapse into a comfortable bed at the end of the day.

You might offer a boardroom in your hotel where meetings can take place in comfort and seclusion.

There might be a shuttle service from your resort to the nearest city. Is it air-conditioned for comfort in the soaring Thai heat?

Your B&B might offer rooms that are price friendly yet comfortable.

A rest home might ensure the comfort and dignity of their residents- and peace of mind for the family.

To offer comfort is a lovely thing to do. It makes us relax and . . . just feel good.

Comfort in time of need. Comfort for visitors and guests. Comfortable surroundings to put people at ease.

 

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