Tag: sales
Why should you hire a copywriter?
Do you really need to hire a copywriter? Do you really need to hire a copywriter? As a copywriter, I would obviously say yes. However, as marketing research becomes more scientific and sophisticated, it all supports the importance of relevant, persuasive and valuable copy to any business. There is little doubt now that writing and […]
The Copywriter’s Pyramid
The Copywriter’s Pyramid. This powerful visual is the basis for my copywriting methodology. Find out how with my introductory article. I’m currently working on a new book, The Definitive Introduction to Copywriting Secrets. If you like content like this and would like to be kept up to date just click here. And […]
With age come wisdom
Public confidence in the travel industry is increasing as the world opens up. Stand out with sensitive and appropriate sales messaging. As it becomes safer to start offering your services again, you need to stand out from the crowd, but with sensitivity and following the guidelines of your country. Find out what the WHO is […]
The most beautiful thing in the world
Public confidence in the travel industry is increasing as the world opens up. Stand out with sensitive and appropriate sales messaging. As it becomes safer to start offering your services again, you need to stand out from the crowd, but with sensitivity and following the guidelines of your country. Find out what the WHO is […]
Why people buy from you
What motivates people to buy? Wouldn’t you love to understand your customers’ motivation? People aren’t actually being selfish, but whatever you’re selling needs to benefit them. Are you providing an important service for them? Or a loved one? Do you bring them joy, a way to relax or a new way to do […]
You are not your failure
It’s so important for us to separate a failure from ourselves. Yes, our actions might have led up to the event, but we aren’t stuck there forever, unable to move on. Trapped in an eternal punishment. Failures are important lessons. We should learn what we can from them and move on. You’d hate someone […]
Once a year…
A deep urge to explore new places and have new experiences lies in the heart of every person. That’s where you come in. Learn how to invite people to share your travel dream. Learn more about how my content and copywriting services can help boost your business. Contact me for a free, no-obligation chat about my writing […]
Encourage people to dream
The best thing about selling is you get to fulfil a person’s needs. You make something in their life better, easier, safer or more fun. It stands to reason one of the most fundamental activities in marketing is getting to know your prospect. Intimately. Find out what it is they really want, need […]
Word of the Week – Shame
Shame Shame. This word works on righteous outrage and curiosity. How often have you read about a celebrity shame weekend drugs and drink-fuelled binge? Or a politician’s shameful double standards- voting to cut the budget to help people buy their first homes while using taxpayer’s money to buy another villa in France? Result? Indignation. It’s […]