How to bring your customer into focus Your customer is beautiful, unique and paramount in everything you do. In the first in the CMarianne Classic Copywriting Series, I talk about the importance of research and finding out everything you can about your prospect. Only then can you choose the right way to talk to […]
Classic Copywriting Series: Choose your tone carefully because everyone is different The first article in this new series discusses the key, indisputable fact: every customer is different, so you need to choose your tone carefully. In the first in the CMarianne Classic Copywriting Series, I talk about one of the keys to successful […]
Classic Copywriting Series Resource Hub Over the past few weeks, I’ve been sharing my Choose You Tone article and related copywriting insights by analysing copywriting masters. I hope you’ve enjoyed looking at one of the key ways to communicate with the prospect. I hope you’ve enjoyed my insights into one of the most important […]
Choose Your Tone: Infographic My Classic Copywriting Series examines the most powerful and influential direct sales letters all copywriters should be aware of. Click here to read the first article that compares the classics Fly Fisherman with American Express. A full analysis of these letters takes up a whole chapter […]
The Copywriter’s Pyramid. This powerful visual is the basis for my copywriting methodology. Find out how with my introductory article. I’m currently working on a new book, The Definitive Introduction to Copywriting Secrets. If you like content like this and would like to be kept up to date just click here. And […]
How do you write the best copy? An Introduction to the Copywriter’s Pyramid A quick and easy way to write the best copy In this brief blog post, I’m going to introduce you to the Copywriter’s Pyramid. It’s a powerful visual technique to help you write the best copy for any situation, and it’s fundamental […]
Help Everyone has problems. We are all coping with different issues. It might be to do with how we look. Maybe you want to lose weight. Someone really needs to get fit but lacks motivation. Someone else needs to de-stress. A problem or issue might be less personal. He wants to experience the hot springs […]
Discover DNA Gravity Bacteria Electricity Penicillin What do these words all have in common? They are all great discoveries that have changed the course of mankind. They lead us on to bigger and better things in- Technology Health Well-Being Think of where we’d be if we didn’t have a handle on gravity yet. What […]