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Choose Your Tone: Infographic

Choose Your Tone: Infographic





My Classic Copywriting Series examines the most powerful and influential direct sales letters all copywriters should be aware of.

Click here to read the first article that compares the classics Fly Fisherman with American Express.


A full analysis of these letters takes up a whole chapter in my new book- details to follow. Sign up here for updates and sneak previews!

If you prefer to listen to your copywriting insights, click here for the podcast.


As always, you can read about my copywriting methodology – starting with the Copywriter’s Pyramid.


Learn more about how my content and copywriting services can help your business.

Contact me for a free, no-obligation chat about my copywriting services.