Classic Copywriting Series: Choose your tone carefully because everyone is different The first article in this new series discusses the key, indisputable fact: every customer is different, so you need to choose your tone carefully. In the first in the CMarianne Classic Copywriting Series, I talk about one of the keys to successful […]
Instant What do we want? [Fill in the blank!] When do we want it? NOW! In a culture of instant gratification, instant messages, instant films or TV series, it’s hard for us to wait. “Instant” or “instantly” taps into this desire to have things now. Your customers might learn a meditation secret as soon as […]
Blogging isn’t just for lifestyle gurus and foodies. Here are four of the main reasons why you need to have an informative, customer-driven blog with (at least) weekly updates. *Share your passion for your business. You get to say what’s important to you. Bring attention to what’s going on in your industry. If you […]
People Love to Buy, But Don’t Want Companies Selling to Them All the Time. Newsletters and E-zines Are Great Ways of Staying in Touch Without Being Pushy. E-zines are online or electronic newsletters that, like their traditional print counterparts, let clients know about your product or service. Newsletters and e-zines are an important part of […]
A white paper is a report or guide to help share information in a particular field or niche. They show powerful solutions to client issues by highlighting the problem, then presenting the solution. White Papers and Reports Generate Leads A white paper is a great way of getting potential clients interested in your product […]
Have you ever wondered why businesses invest in case studies? Case studies are an incredibly effective way of reaching your customers. Why? Well, what exactly is a case study? Basically, it’s a story. A story of how someone or a business overcame an issue and is now heading for greater success. We love telling stories; […]