Author: Marianne
Happy Christmas to all!
Country Fact File-Wales
Wales Capital City: Cardiff Major Cities: Swansea, Newport, Wrexham, St Asaph, St David’s, Bangor Language: Welsh and English Population: 3.139 million Climate: Wales is cool and humid, with heavy rainfall. Important Dates: 1st January- New Year’s Day 1s March- Saint David’s Day – the national day of Wales Easter Sunday -changes annually 14th May- […]
How to bring your customer into focus
How to bring your customer into focus Your customer is beautiful, unique and paramount in everything you do. In the first in the CMarianne Classic Copywriting Series, I talk about the importance of research and finding out everything you can about your prospect. Only then can you choose the right way to talk to […]
Choose your tone because everyone is different
Classic Copywriting Series: Choose your tone carefully because everyone is different The first article in this new series discusses the key, indisputable fact: every customer is different, so you need to choose your tone carefully. In the first in the CMarianne Classic Copywriting Series, I talk about one of the keys to successful […]
Who is your customer?
Customer research is key. Blend that with expert copywriting psychology to create winning sales campaign. If you want to reach your customer, you have to know who they are and what they want. Read my latest article on copywriting psychology now! Learn more about how CMarianne Ltd content and copywriting services can help your […]
Classic Copywriting Series Resource Hub
Classic Copywriting Series Resource Hub Over the past few weeks, I’ve been sharing my Choose You Tone article and related copywriting insights by analysing copywriting masters. I hope you’ve enjoyed looking at one of the key ways to communicate with the prospect. I hope you’ve enjoyed my insights into one of the most important […]
Choose Your Tone: Infographic
Choose Your Tone: Infographic My Classic Copywriting Series examines the most powerful and influential direct sales letters all copywriters should be aware of. Click here to read the first article that compares the classics Fly Fisherman with American Express. A full analysis of these letters takes up a whole chapter […]