Magic/Magically Magic! The mystery, the beauty, the unlimited delight. . . ultimate power . . . Do you want to be beautiful? Healthy? Wealthy? Wise? Do you want life to be relaxing, joyful, exciting or overflowing with domestic contentment? Someone, somewhere, has the magical formula to give you whatever you want. That’s the magic of this […]
Confidential You hear Danny DeVito’s voice, against a backdrop of wholesome images of 1950’s American. . . He’s pulling you in with a voice rich in sordid delight… “Remember dear readers, you heard it here first. Off the record … on the QT … and very … Hush-Hush.” LA Confidential. It’s a great film. Corruption, […]
Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]