Word of the Week – Controversial

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Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]

Why You Need to Understand the Importance of Social Media.

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  How do you feel about social media marketing? Social networks are still one of the fastest growing industries in the world. It does seem to be slowing down. But, it’s still expected to grow by 25% over the next five years. So, having a strong social media presence is vital. Social media takes time […]