Word of the Week – Controversial

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Controversial So, what was that secret I talked about last week? It’s all wrapped up in this next word. Scandal and controversy – we love it! But, handle with care. Words like “controversy” or “controversial” come with a warning label. A good copywriter knows when to push this hot button and when to back away. […]

Word of the Week – Secret

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  Secret The power of secrets is intense.   “Listen . . . Do you want to know a secret? Do you promise not to tell? Closer . . . Let me whisper in your ear . . .” Ahh, the immortal lyrics of Billy J Kramer. . . He knew the truth.   Secrets […]