Empower You should always use copywriting to empower your customers where you can. We are going to look at the importance of empowering your customers and how that affects customer retention. The importance of your customers feeling good about what they have bought cannot be over-estimated. Remember, no matter whether you are selling a physical […]
Tell a story. Make it true. Make it compelling. And make it relevant.” ~ Rand Fishkin This really is one of my favourite topics. People love stories. People are stories. Your company, your brand, your values are all stories. And telling your customers about them will make you more human, more likeable. And, as […]
Discover DNA Gravity Bacteria Electricity Penicillin What do these words all have in common? They are all great discoveries that have changed the course of mankind. They lead us on to bigger and better things in- Technology Health Well-Being Think of where we’d be if we didn’t have a handle on gravity yet. What […]