How to bring your customer into focus Your customer is beautiful, unique and paramount in everything you do. In the first in the CMarianne Classic Copywriting Series, I talk about the importance of research and finding out everything you can about your prospect. Only then can you choose the right way to talk to […]
The Copywriter’s Pyramid. This powerful visual is the basis for my copywriting methodology. Find out how with my introductory article. I’m currently working on a new book, The Definitive Introduction to Copywriting Secrets. If you like content like this and would like to be kept up to date just click here. And […]
Help Everyone has problems. We are all coping with different issues. It might be to do with how we look. Maybe you want to lose weight. Someone really needs to get fit but lacks motivation. Someone else needs to de-stress. A problem or issue might be less personal. He wants to experience the hot springs […]
Discover DNA Gravity Bacteria Electricity Penicillin What do these words all have in common? They are all great discoveries that have changed the course of mankind. They lead us on to bigger and better things in- Technology Health Well-Being Think of where we’d be if we didn’t have a handle on gravity yet. What […]