Helping people realise their self-worth is one of the noblest callings. The Bhagavad Gita is a wonderful source of guidance. By giving people space and support to grow in confidence and peace, you’re making a real difference in their lives. I love this quote because it understands the importance of loving what you do, but […]
It’s much easier to remember how something made you feel, instead of trying to work out how you didn’t feel. You can use this psychological trait to boost your profits… Positive test strategy works with human psychology to boost sales and business reputations. For more information about this powerful technique, you can read more in […]
[VIDEO] How can changing one question increase your sales? Do you know how your sales could get a boost of 77.3%? Find a copywriter who knows about human psychology and can use clever techniques to boost your profits… this one trick can set the scene for a more persuasive sale argument with a single […]
Boost sales and profits with positive test strategy. In this short article, we’re going to take a look at a psychological trait that, if used correctly, can boost your profits and help you gain repeat business: positive test strategy. It’s a technique that good copywriter’s make use of in their work to put potential customers […]
Do you really need to hire a copywriter? Do you really need to hire a copywriter? As a copywriter, I would obviously say yes. However, as marketing research becomes more scientific and sophisticated, it all supports the importance of relevant, persuasive and valuable copy to any business. There is little doubt now that writing and […]
How to bring your customer into focus Your customer is beautiful, unique and paramount in everything you do. In the first in the CMarianne Classic Copywriting Series, I talk about the importance of research and finding out everything you can about your prospect. Only then can you choose the right way to talk to […]
Classic Copywriting Series: Choose your tone carefully because everyone is different The first article in this new series discusses the key, indisputable fact: every customer is different, so you need to choose your tone carefully. In the first in the CMarianne Classic Copywriting Series, I talk about one of the keys to successful […]