People Love to Buy, But Don’t Want Companies Selling to Them All the Time. Newsletters and E-zines Are Great Ways of Staying in Touch Without Being Pushy.

E-zines are online or electronic newsletters that, like their traditional print counterparts, let clients know about your product or service.

Newsletters and e-zines are an important part of an effective online marketing strategy. A content writer will be able to tailor the information to your client base. Niche topics are only effective when they are being sent to those people who are interested. You may have a client who would love to know about walking meditation, so tell them. Most people won’t want to know, but those special people who do, will read, share and like the information you’ve given them.

You get free publicity and keep your clients “warm” when they are not actively buying from you. They can keep your e-zine and refer back to it when they are ready to buy.

You can use newsletters and e-zines for both business-to-business(B2B) and business-to-customer(B2C) marketing. Try publicising them on your Facebook page, blog, and other social media to reach more people than those on your current mailing list.

As with so many of the services I offer, newsletters and e-zines position YOU as the expert. People like buying from experts and have more confidence in their services. So generating an informative, reliable and useful series of newsletters and e-zines can increase brand loyalty. And when clients talk, they’ll be talking about you for the right reasons.

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