Have you ever wondered why businesses invest in case studies? Case studies are an incredibly effective way of reaching your customers. Why? Well, what exactly is a case study? Basically, it’s a story. A story of how someone or a business overcame an issue and is now heading for greater success. We love telling stories; […]
How do you feel about social media marketing? Social networks are still one of the fastest growing industries in the world. It does seem to be slowing down. But, it’s still expected to grow by 25% over the next five years. So, having a strong social media presence is vital. Social media takes time […]
The New Year Celebrations are important in China. Each year is represented by an animal and works through a 12-year cycle. 2019 is important because it’s the final year of this cycle. There are 12 Chinese zodiac signs, in the following order: Rat, Ox, Tiger, Rabbit, Dragon, Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig. Each […]
Every word on your website should be in harmony. You know what your business represents and how you want your customers and potential clients to see you. What is your tone? Fun, informative, serious, friendly? It’s not good having a different “voice” for everything you write. Your customers won’t know how to take you! You […]