…no matter what business you’re in and what you ship… What are you really selling? What are your customers really buying? Take a look at the deeper reasons… A really good product or service, the sort you can get behind and sell with pride…that is something that helps your potential customer go from where […]
It’s so important for us to separate a failure from ourselves. Yes, our actions might have led up to the event, but we aren’t stuck there forever, unable to move on. Trapped in an eternal punishment. Failures are important lessons. We should learn what we can from them and move on. You’d hate someone […]
A deep urge to explore new places and have new experiences lies in the heart of every person. That’s where you come in. Learn how to invite people to share your travel dream. Learn more about how my content and copywriting services can help boost your business. Contact me for a free, no-obligation chat about my writing […]
The best thing about selling is you get to fulfil a person’s needs. You make something in their life better, easier, safer or more fun. It stands to reason one of the most fundamental activities in marketing is getting to know your prospect. Intimately. Find out what it is they really want, need […]
Public confidence in the travel industry will increase as the world opens up. Stand out with sensitive and appropriate sales messaging. The travel industry has taken a beating. Public confidence about the safely of travelling to local and foreign destinations is at rock bottom. When it’s safe to start offering your services again, […]
Newsflash: Nobody Reads Ads It’s true. Nobody reads ads. People read interesting, informative and entertaining content. That might be connected to a brand. Nobody sits down at their computer, with their phone or with a stack of junk mail and invests their time and energy going through it. Think of some of the […]
Tell a story. Make it true. Make it compelling. And make it relevant.” ~ Rand Fishkin This really is one of my favourite topics. People love stories. People are stories. Your company, your brand, your values are all stories. And telling your customers about them will make you more human, more likeable. And, as […]
“Every product has a unique personality and it is your job to find it.” – Joe Sugarman Learn more about how my content and copywriting services can help boost your business. Contact me for a free, no-obligation chat about my writing services. If you’d like to see what well-written copywriting can […]