Tell a story. Make it true. Make it compelling. And make it relevant.” ~ Rand Fishkin
This really is one of my favourite topics. People love stories. People are stories. Your company, your brand, your values are all stories. And telling your customers about them will make you more human, more likeable. And, as every good salesperson knows….we buy from people we like.
I’m sure your product or service has a compelling story people will really connect to. Sometimes it just takes a little thinking about. Sometimes it takes a stranger to notice how extraordinary you are.
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If you’d like to see what well-written copywriting can do for your business, take a look at my copywriting portfolio.